Social Media Marketing is not just about advertising, it’s about Socializing! It is about creating robust, interconnected platforms and channels that embed high-quality content into the social web, building a community of “friends", and communicating with those friends in a way that encourages meaningful and measurable online and offline behaviors.

Join us for a one hour webinar where Harry J. Gold, CEO of Overdrive Interactive, will frame the Social Media webinar within the following areas: blog outreach and monitoring, social network profile and content channel creation, monitoring and maintenance, social media measurement, friend and fan outreach, and hyper-targeted social media buying. The presentation will include real case studies from top companies who use Blogs, Facebook, MySpace, Twitter and YouTube to weave their content and messages into the web and make lasting connection with consumers.

Many users now prefer to subscribe to content via feeds, instead of traditional email newsletters. RSS, is a technology that allows organizations to deliver regularly updated content to users. This relevant, personal content is then aggregated into a single, easily accessible location.

• Do you want to reduce information overload to your audience by moving information away from the e-mail inbox?
• Do you want to increase portal and intranet usage by incorporating updated, personalized information?
• Would you like to improve employee collaboration and knowledge sharing?

If you answered yes to any of the above questions, this is a must attend webinar for marketers, business leaders, content editors, and developers. Join TJ O'Connor, Principal Consultant, CrossTech Partners, along with Mark Boisvert Account Executive, CrossTech Partners, in part two of a four part series on Business Strategies for Content Management, and learn how create syndicated content, allow users to subscribe, and reuse content across multiple areas of your website.