Blogs, Social Networks, You Tube, Twitter, forums and other social media outlets have given consumers the power to overthrow brands and take control.  Brand perceptions and purchasing decisions are no longer formed by marketing messages but are instead influenced by “peer-to-peer” Web communications as consumers increasingly turn to them as their most trusted source of news, information and opinions.

 
While this power shift challenges traditional marketing strategy it also offers new opportunities for marketers to build relationships with customers, bolster and protect their brand and grow revenue.  During this Webcast, hear Suresh Vittal, senior analyst at Forrester Research and Microsoft discuss: 

·         The current state of social media marketing
·         How you can successfully “listen” and market in this new consumer driven world
·         What social media strategies are working and which ones to avoid
·         The benefits and ROI social media can deliver such as:
o         Driving click-through and measurement into e-commerce engines and downloads
o         Using Blog and Twitter to push people into ROI driving/revenue channels
o         Solving customer and product support issues

·         A success story from Microsoft Corporation

During your project meetings, are the participants reading email, surfing the web, or doing instant messaging while they "half-listen" to the meeting?
Research shows that 90% of people participating in virtual meetings are “multitasking”: doing at least one other thing that is not related to the meeting. Wouldn’t it be better for your project outcome if team members and stakeholders paid full attention for the whole meeting? You may be surprised at the answer.
This entertaining and information-packed talk examines the challenge of multitasking and teaches coping skills, techniques, and tools to manage the attention of meeting participants. Created and delivered by a master presenter who is a veteran of both project management and executive management, this course shows you how to manage participants’ attention, get your issues resolved, and adjourn the meeting with time to spare.
After this presentation, you will be able to:

• Take a rational, systematic approach to managing attention
• Get more done in less time
• Apply techniques that reduce everyone’s frustration level

Why attend?

• You sense that meeting participants are not paying enough attention.
• You have trouble getting informed decisions from busy stakeholders.
• Your meetings run too long and still do not achieve their goals.    
• You experience mounting frustration and multitasking.