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« Tuesday February 24, 2009 »
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Planning for Content Reuse: Best Practices for Legacy and/or New Content Start: 02/24/2009 9:00 am If you want to improve your workflow by leveraging content reuse, you're faced with two types of projects: • Projects adapted from existing, legacy content; and • Projects started from scratch, with no previous source material. Each project has its own special requirements and you don't have time to do it wrong. You need to know the Best Practices before you start. You'll learn how to analyze legacy content, identify reusable content objects, and create a library of variations that serve different customer audiences. Once you build your library, you can reuse the objects in both types of projects. About the presenter Based in the Washington, DC area, Eddie VanArsdall is an independent consultant and owner of VanArsdall InfoDesign. Eddie has nearly 20 years of experience in information design and development, including expert training, instructional design, technical writing and editing, and help development. All you need to connect to the Webinar is an internet-connected computer and speakers. This webinar will be recorded and will be available after the event. The recorded version is not like asking questions in real time, but you will get the information if you cannot attend. To make sure you get that link, sign up for this webinar. ArtServe Michigan Exclusive: How to Use the Web for Communications and Marketing Start: 02/24/2009 9:30 am Attendees will discover how to effectively communicate through the internet to create awareness, engage and mobilize supporters, enhance fund raising and increase organizational capacity through the effective use of their website. Free Webinar on Self-Storage Marketing: Innovative Marketing Strategies for Tough Economic Times Start: 02/24/2009 12:00 pm In today’s over-saturated self-storage market and rough economy, self-storage operators face a number of challenges when it comes to marketing their facilities. During this webinar, participants will learn how to decrease their marketing budget while increasing facility occupancy. TOPICS WILL INCLUDE: Secrets to Internet Success Dominating Competitors Without Competing on Price Increasing the Value of Each Tenant Why You Should Attend: If you are interested in marketing strategies during these uncertain economic times, then you will benefit from attending thisMini-Storage Messenger Self-Storage Webinar. MiniCo's series of FREE, live webinars will provide valuable insight. The in-depth presentations will give you the industry insight to help you make sound business decisions regarding your self-storage future. About our speakers: Derek M. Naylor is the President of Storage Marketing Solutions (SMS). Over the past seven years, Derek has incrementally increased sales revenue for his clients more than $250 million through innovation and advanced marketing strategies. In 2003, he directed his talents and unique growth strategies exclusively to the self-storage industry and founded SMS. SMS now helps hundreds of operators from coast to coast to increase their occupancy and profits through the company’s unique Outsourced Marketing Director program and other tools. He is a regular contributor to industry magazines and a dynamic speaker at trade events. Derek lives in Pleasant View, Utah, with his wife and two daughters. Compendium Webinar: Why Blogs are your #1 Search Marketing Tool Start: 02/24/2009 12:00 pm According to Marketing Sherpa, 80-90% of all Clicks happen in the organic section of a search engine page. Getting found in this organic section requires Search Marketing and companies are investing big bucks to get there. But, marketers don’t need to spend tens of thousands of dollars to improve search results when you can create and maximize a business blog. Join Chris Baggott, cofounder/CEO of Compendium Blogware as he hosts a brand new Webinar: Why Blogging is Your #1 Search Marketing Tool. February 24th, 2009, 1-2pm EST During this Webinar you’ll learn: 1. Why blogs are affordable marketing tools. 2. How exactly blogs help you appear in organic search results. 3. How to implement and measure a successful business blog. You Can't Go Home Again: Usability in a Search-driven World Start: 02/24/2009 2:00 pm In the good old days of the web, we always knew where home was. Visitors were well-behaved and usually knocked on the front door. In a Google world, though, visitors arrive when and where they please, and if you want to keep those visitors happy, you'd better be ready for them. Join Dr. Peter J. Meyers, President of User Effect and 2009 SEMMY finalist, and discover: How to create effective "signposts" for your visitors Why "midstream" usability is vital to your SEO efforts How to analyze and capitalize on midstream visitors You'll also learn how to improve usability beyond the home-page, orient your visitors, and use search-driven behavior to ultimately improve both your conversion and your SEO. This event is brought to you by Corvent, a leader in webinar event services, and SEMpdx, an educational SEM resource to Portland-area businesses.