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« Thursday March 12, 2009 »
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Can your HAT be a Content Management System? Start: 03/12/2009 9:00 am You’ve got a lot of content. You’ve been reading about Content Management Systems (CMS) that could make your life easier but they're very expensive to buy. And when you add the costs of training, changes to your workflow, and more, it seems the benefits of a CMS are not for you. Or they MAY be for you, but you can't decide that until after spending the money. Help authoring tools (HATs) seem unrelated to CMSs, but HATs have gone far beyond their help roots. They offer features like repositories, version control, review management, content customization using conditionality and variables, and more. HATs are effectively lightweight CMSs. If you need a CMS, you may find that you can use your current HAT to create test-bed CMSs or even as your actual CMS, saving a lot of money and upheaval. This tool-independent webinar covers the issues to consider and the hidden features you may have in your existing tools that can help. You may have everything you need to smartly manage your content. About the presenter Neil Perlin, owner of Hyper/Word Services, has 30 years experience in technical communication, with 24 in training, consulting, and development for online formats and tools like WinHelp, HTML Help, CE Help, RoboHelp, Flare, and others. Neil writes columns and articles about online help and content and is a popular speaker for IEEE PCS, STC, and other groups. All you need to connect to the Webinar is an internet-connected computer and speakers. This webinar will be recorded and will be available after the event. The recorded version is not like asking questions in real time, but you will get the information if you cannot attend. To make sure you get that link, sign up for this webinar. How West Bend used Process Mapping to tap into new Insurance Markets Start: 03/12/2009 9:00 am ABOUT THE WEBINAR: In a tough economy, those companies that develop innovative ways of reducing business costs can expand market share in areas where other companies simply cannot afford to compete. West Bend Mutual Insurance recently chose to use BPM and process mapping as a way to reduce business costs and to allow them to bring new offerings to market more quickly. Now they are addressing new commercial business segments that they previously could not. In this presentation, you will learn: * How BPM and process mapping allowed Stacie and team to deliver a highly valued exception process, thereby creating a more attractive product to our agents, which up until that time had been impractical to offer. * How after West Bend reorganized its IT department, they used process mapping to determine how to best serve their internal clients. * How BPM tools and techniques are being promoted and adopted within West Bend to help spread the culture of process improvement. FEATURED SPEAKER: Stacie Kenney, Sr. Business Process Analyst – West Bend Mutual Insurance. DURATION: 20 minute presentation followed by 10 minute interactive question and answer session. GoldMine and Panda Security - their growth strategy, focus on costs and choosing the right technology Start: 03/12/2009 10:00 am This webinar will be hosted by Brenda Christensen, co-founder of GoldMine, a successful CRM ISV; and Patrick Hinojosa, former CTO of Panda Security, a successful security ISV. Brenda and Patrick will disclose how they withstood the constant battle with their competitors and Microsoft, gaining marketshare while keeping costs low, and how to choose the right technology vendor on which to base that growth. Engagement in 140 Characters or Less - Marketing your Vacation Rental on Twitter Start: 03/12/2009 1:00 pm Twitter is the hot new social networking platform - but it can also be a huge time investment. Join John Ellis and Carrie Hill for this informative webinar designed to make the most out of your time on Twitter. We'll share tips and tricks for offering specials, engaging with potential customers and monitoring buzz on Twitter - along with highlighting some of the pitfalls to watch out for. Lessons Learned From SaaS CEOs Start: 03/12/2009 1:00 pm End: 03/12/2009 2:30 pm For ISVs, SaaS is a new way of doing business. There is no executive handbook on how to best balance the risks and rewards of creating and delivering business or information services online. The best approach is to learn from the successes and mistakes of others who have beaten down the path before you. Whether you are investigating the potential of the SaaS model, looking for a path to SaaS friendly venture capital, or want advice on some of the operational pitfalls to avoid, this webinar will help. When you attend, you'll hear lessons learned from SaaS CEOs and SaaS enabling vendors such as Microsoft and Tenzing, and you'll have a chance network with peers who face the same challenges and opportunities. Topics include: * Accelerating Time to Market * Reducing Costs and Risk * On-Demand Business and Information Services * Essential SaaS Building Blocks * SaaS Best Practices in Optimizing * Information Security and Compliancy * Recurring Revenue Models * Providing 24x7x365 Technical Support * Crafting Service Level Agreements for SaaS Is Affiliate Marketing Right for Your Business? Start: 03/12/2009 1:00 pm Affiliate marketing is one of the most cost-effective investments you can make, but getting started can be challenging if you've never done it before. Determining if affiliate marketing is right for your business is the first step for you and your company. We'll guide you through understanding the benefits of the affiliate channel and choosing an affiliate network and a service plan that meets your needs. We'll also provide you with a number of resources and: • Give you the basics on affiliate marketing • Share the steps for launching a program • Help you avoid costly mistakes Is affiliate marketing right for your business? Find out in this complimentary webinar.