Events
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Start: 04/28/2009 11:00 am
Companies don’t like to take unnecessary chances. When it comes to B2B buying processes, ninety-nine percent of it is about mitigating company and professional risk. But how big are the risks, and what are they really made of? In this opening webinar of our five-part series, we uncover the variables that affect purchasing decisions and introduce the BuyerSphere, a mapping approach to help marketers understand the business buyer. Viewers will see two B2B companies as examples and watch as we map their product, market realities, and buyer characteristics. Panelists: Gord Hotchkiss (presenter) - President and CEO, Enquiro New Research on B2B Buying With the project partners Google, Business.com, Marketo, Demandbase and Covario, Enquiro’s new primary research takes a fresh look at B2B lead acquisition and management strategy. Business buying decisions are notoriously complex. Knowing why people do what they do has become an area of specialty for Enquiro. Multiplying the complexity of that question many times by making it an organizational buying decision including several people and corporate objectives, the entire process becomes extraordinarily convoluted and challenging. Building on the past research presented by Enquiro on B2B buying behavior, this project takes a joint qualitative/quantitative approach to studying business buying. Through a series of webinars and whitepapers, marketers will get a new perspective on how to more effectively market to B2B purchasers. The findings point to actionable strategies and tactics as they apply to search marketing, marketing automation, online advertising, and the sales process itself. | 29
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Start: 04/30/2009 11:30 am
The internet has become the essential hub for all business and personal communications. Join Internet Marketing Experts Jay Berkowitz, Rohit Bhargava, Maria Harrison, Jim Kukral, Joe Laratro, David McInnis, Mari Smith and Richard Stanton, to find out what is coming next in marketing online. * Why is there so much buzz about Twitter and how can I make it work for me? Start: 04/30/2009 1:00 pm
End: 04/30/2009 2:00 pm
Brian Doe, of Enterasys Networks, is one of the tech support industry's stark-raving geniuses, bringing years of expertise and maverick sensibilities to an often unadventurous category. In the next Glance-sponsored Webinar, Brian's humorous stories and sage advice will change the way you approach tech support forever, both as a provider and consumer. In '08, 87% of consumers switched companies based on bad service, and half will pay more for better service – even in a down economy. Tech support matters! This Webinar will give you a leg up on the competition and increase your bottom line - register now. This engaging webinar will cover: Start: 04/30/2009 1:00 pm
Hear from Anamitra Bannerji of Twitter and Chris Abraham of Abraham Harrison about how to use Twitter effectively in a professional context. Twitter is all the rage, with celebrities, politicians and business leaders all jumping on the chance to provide real time information and feedback to their followers. But naysayers have questioned its value as a serious communications tool for change. Find out the techniques and strategies for effective Twitter use that can make the difference between success and failure, that can dramatically drive up understanding and communication of your message. Learn what to avoid so you don't run into social or legal trouble. This webinar will provide you with positive techniques to Speakers Anamitra Bannerji, Twitter. Anamitra works on commercial applications of Twitter as part of the Twitter product management team. Moderator This webinar will take place live on Thursday April 30th at 1 PM EST and 10AM PST. It will include audience participation in the form of live polls and a live question and answer session. It will be recorded and the recorded version will be made available within 48 hours for on demand viewing. Those of you wanting to ask questions or follow the discussion from April the 30th, please use hashtag #twiz Start: 04/30/2009 1:00 pm
Like Fred Astaire and Ginger Rogers, the e-mail and direct mail channels can make beautiful footwork solo. But when you pair them up for the right number, the result is electric—higher response rates, higher average order value and higher lifetime value. And in a tight economy, what company doesn’t want its marketing dollars to stretch farther? This webinar will teach you how to integrate these two powerhouse media for maximum results and marketing efficiency. Via case studies and the best practices used by leading marketers, you will get the inside scoop on how to harness the collective strength of both e-mail and direct mail. You’ll come away with: Start: 04/30/2009 1:00 pm
In the new economy, U.S. small businesses continue to struggle with the most significant aspects of operations: Capital access and marketing. In fact, the Small Business Success Index grades America’s small businesses at a D- in finance and a C- in marketing (compared to an A- in customer service).
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