Register now for a chance to win a free copy of Lead Generation for the Complex Sale, to be drawn during the webinar!

Because of the complexity of B2B buying, an integrated approach to online and offline marketing provides a distinct advantage. Following the first installment of our series titled Mapping the BuyerSphere, this newest webinar takes a look online/offline approaches to sales, marketing, and building customer lifetime value. We examine these and how they apply in low, medium, and high buyer risk scenarios.

Using two different B2B companies as examples, we give practical integration tips and show how marketers may reduce buyer risk by effectively harnessing promotions, physical resources, thought leadership, and face-to-face opportunities.

Panelists:

Gord Hotchkiss (presenter) - President and CEO, Enquiro
Mark McMaster - Senior Planner of B2B and Technology Markets, Google
Jon Miller - VP Marketing, Marketo
Chris Golec - Founder and CEO, Demandbase
Bill Barnes (moderator) - EVP Business Development, Enquiro

With Special Guest:

Brian Carroll - Author of "Lead Generation for the Complex Sale"

https://www2.gotomeeting.com/register/768506957