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During difficult economic times, your Web site is a critical channel for differentiating your organization, generating new prospects, improving customer service and turning existing customers into advocates. Web Content Management (WCM) solutions can help provide rich online experiences that enable you to increase revenue and save money at the same time. Join Vignette and guest Forrester Research as we discuss the latest developments in the WCM market, the changing expectations of visitors to your Web site, and how WCM solutions can help you use the Web to grow your customer base while driving internal efficiency. Discussion topics include: *How to maximize your WCM investment during an economic slowdown *The three Cs to focus on for maximizing results: Content, Contribution, Customer Experience *Key capabilities required to deliver engaging online customer experiences: Rich Media, Personalization, Social Media, and more. Start: 05/26/2009 11:30 am
End: 05/26/2009 1:00 pm
Web marketing has become a crticial part of a church marketing plans. This is true because most people seek information on the Internet before visiting a church. In this presentation, the 4 most important areas of a successful Web strategy for churches will be addressed. Churches of all sizes can unquestionably benefit from these steps that have proven to work based on experiences with hundreds of websites. Guests will gain specific tips and techniques to take back to their organization and use to immediately improve their online marketing efforts. This is very much a hands-on approach to Web marketing with practical ideas that are appropriate for individuals at all levels. AGENDA: This presentation will be an introductory overview of these four steps. Future training sessions will explore more advanced tactics in these areas. | ||
