No one has to remind you we are living in challenging times. No doubt you are hearing the pain of a down economy from your franchisees on a daily basis. They are looking to you for additional help and direction during these difficult days.

This webinar will give Franchisors important information and concrete solutions to insure your franchisees have the latest in technology for growing their businesses.

Our panel of experts will help you understand

* Why most marketing campaigns only promote name recognition rather than customer action.
* How to help your franchisees save time and money by specifically targeting their “best” customers.
* How to make your franchisee’s direct marketing programs both cost and ROI effective, using the latest direct mail and e-marketing tools and strategies.
* The truth behind Pay Per Click advertising and how to make it effective for your franchisees.
* How a fellow Franchisor found a simple solution to his franchisees marketing challenges.