Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar\, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy\: Repeat Purchases\, Repeat Modified\, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy\, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative\, landing pages\, and measurement to specific B2B purchase types.
In this webinar\, you’ll learn
* How to identify where your company fits with regards to purchase types
* Tips on which ad messaging works for identified purchase type
* Landing page design best practices\, specific to different marketing scenarios
* Gain a better understanding of how PPC can drive the demand gen. process
Who should attend\: Online marketing managers\, directors and PPC management professionals
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091020T190000Z DTEND;VALUE=DATE-TIME:20091020T190000Z UID:http://www.webinarcentral.net/content/social-media-non-believers URL;VALUE=URI:http://www.webinarcentral.net/content/social-media-non-believers SUMMARY:Social Media for Non Believers DESCRIPTION:If you think that social media is a waste of time and money\, are skeptical of its cheerleaders\, or just need solid proof before you'll consider a social media strategy\, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil\, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map. More information here\: http\://www.hallme.com/webinars/social-media-for-non-believers-101.php
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091022T190000Z DTEND;VALUE=DATE-TIME:20091022T203000Z UID:http://www.webinarcentral.net/content/managing-food-safety-failures URL;VALUE=URI:http://www.webinarcentral.net/content/managing-food-safety-failures SUMMARY:Managing Food Safety Failures DESCRIPTION:Quality issues or product failures can cause manufacturing shut-downs\, customer complaints\, regulatory issues or even legal disputes. Common problems include contamination\, off-flavors/colors/odors\, toxic substances\, migration/leaching or packaging failures.
This course covers\:
Possible causes of quality failures
Specific case studies illustrating solutions
Product recall/risk management
How to get your food safety system back on track after a quality failure
We will also examine how analytical data is used to resolve food safety issues. Finally\, we will explore reasons that a manufacturer may need to use an outside laboratory and important questions to ask when choosing an independent lab. This includes questions about routine vs. non-routine testing\, quality\, communication\, turnaround time\, cost and final deliverables.
Ce Webinar d'une heure présentera \:
- L'impact de la mauvaise qualité des données
- Les différents aspects de la qualité de données\: profiling de données\, nettoyage de données
- Comment embarquer la qualité de données dans les processus d'intégration de données
- Les avantages de l'open source pour la qualité de données
Une démonstration de Talend Open Profiler et Talend Data Quality sera également proposée au cours du Webinar
Date\: 27 Novembre
Heure\: de 10h à 11h CET
Lieu\: En ligne
Inscrivez-vous vite\: https\://www2.gotomeeting.com/register/921085107
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091027T190000Z DTEND;VALUE=DATE-TIME:20091027T190000Z UID:http://www.webinarcentral.net/content/seo-analytics-and-online-pr-strategies-better-blogging URL;VALUE=URI:http://www.webinarcentral.net/content/seo-analytics-and-online-pr-strategies-better-blogging SUMMARY:SEO\, Analytics\, and Online PR\: Strategies for Better Blogging DESCRIPTION:In this intermediate level blogging webinar\, we'll discuss some of the strategic decisions you can make when it comes to blogging and what tools you can use to monitor and assess your performance. Learn how an aggressive attitude towards analytics\, built-in SEO optimization\, a full editorial calendar\, and ongoing outreach to other bloggers will help you turn your blog from a passive news feed into one of your most powerful marketing tools.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091028T090000Z DTEND;VALUE=DATE-TIME:20091028T090000Z UID:http://www.webinarcentral.net/content/d%C3%A9couvrez-les-b%C3%A9n%C3%A9fices-de-talend-ses-solutions-et-son-programme-alliance-0 URL;VALUE=URI:http://www.webinarcentral.net/content/d%C3%A9couvrez-les-b%C3%A9n%C3%A9fices-de-talend-ses-solutions-et-son-programme-alliance-0 SUMMARY:Découvrez les bénéfices de Talend\, ses Solutions et son Programme Alliance DESCRIPTION:Lors de cette présentation d'une heure\, nous allons vous montrer\:
- Une description de Talend\: son offre\, son business model et son positionnement
- Les avantages du Talend Alliance Program
- Une démonstration de notre solution d'intégration de données
Chez Talend\, nous traitons tous les membres du Talend Alliance Program comme des partenaires clefs de notre dispositif commercial\, et nous fournissons à chacun un niveau de support maximum.
Qu'attendez-vous pour vous engager dans une collaboration fructueuse avec Talend ?
Date\: mercredi 28 octobre
Heure\: de 14h30 à 15h30
Sign up now\: https\://www2.gotomeeting.com/register/894658683
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091028T170000Z DTEND;VALUE=DATE-TIME:20091029T030000Z UID:http://www.webinarcentral.net/content/managers-hunting-new-opportunities-down-economy-importance-solid-pre-sales-process URL;VALUE=URI:http://www.webinarcentral.net/content/managers-hunting-new-opportunities-down-economy-importance-solid-pre-sales-process SUMMARY:For Managers - Hunting for New Opportunities in a Down Economy \: The Importance of a Solid Pre-Sales Process DESCRIPTION:In the down economy\, our clients are telling us that their sales reps need to be spending more time prospecting new buyers and decision makers. Quotas are staying the same (or growing)\, yet close ratios have dropped.
How can your team bridge the gap?
The only way to bridge the gap is to fill the pipeline with more qualified opportunities.
Whether your team consists of Account Managers\, Lead Generation Associates\, Account Executives\, Field Reps\, or Inside Sales Reps\, this webinar will allow you to\:
1) Help your team create a pre-sales process for hunting to integrate into their day
2) Re-energize and motivate your sales team and get them back on the phones
3) Use resources that you have already have\, such as marketing leads\, to prospect new decision makers and buyers
4) Use metrics to track your team against process goals
Vorsight’s co-founder and lead Workshop facilitator\, Steve Richard\, has conducted over 50 days of on-site workshops with our clients over the last two years focusing on getting in the door. He brings a wealth of knowledge from his years of training various sales teams on how to shorten sales cycles and get in touch with their prospects in a more effective and efficient way. He also shares his expertise on the Top Sales Experts website.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091030T170000Z DTEND;VALUE=DATE-TIME:20091030T170000Z UID:http://www.webinarcentral.net/content/ten-commandments-search-engine-marketing URL;VALUE=URI:http://www.webinarcentral.net/content/ten-commandments-search-engine-marketing SUMMARY:The Ten Commandments of Search Engine Marketing DESCRIPTION:An Intuitive Websites Webinar on how to get your Website found in Google.
Topics Discussed
* Develop a search engine strategy
* Find the best search terms
* How Google indexes Web pages
* Use local and national searches
* Tips on using Google AdWords
* And more...
The Presenter
Tom YoungThomas Young\, CEO of Intuitive Websites\, a Colorado based Internet marketing and Website development firm. Tom has worked with hundreds of clients from Fortune 500 firms to start-ups on improving Web marketing efforts.
To learn more about Tom\, visit http\://www.thomasvyoung.com. He can be reached at tom@intuitivewebsites.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 719-481-4040.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091103T190000Z DTEND;VALUE=DATE-TIME:20091103T190000Z UID:http://www.webinarcentral.net/content/whats-web-strategy-and-why-do-i-need-one URL;VALUE=URI:http://www.webinarcentral.net/content/whats-web-strategy-and-why-do-i-need-one SUMMARY:What's a Web Strategy and Why Do I Need One? DESCRIPTION:More important than a website\, Twitter account\, PPC campaign or LinkedIn profile is a web strategy. Your web strategy is what defines what you're trying to accomplish on the web -- and until you set your eyes on your goal\, you're not liable to get it. This webinar discusses the questions you should ask yourself when creating a strategy and the tools you can use to make it happen.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091105T170000Z DTEND;VALUE=DATE-TIME:20091105T180000Z UID:http://www.webinarcentral.net/content/journey-toward-paperless-clinical-trials URL;VALUE=URI:http://www.webinarcentral.net/content/journey-toward-paperless-clinical-trials SUMMARY:The Journey Toward Paperless Clinical Trials DESCRIPTION:Pharma companies are seeking to bolster pipelines and cut costs more than ever before in preparation for looming patent expirations of blockbuster drugs. In this environment global collaborations are increasing while budgets are shrinking\, and as a result Internet-based communication has taken a prominent position in clinical development.
In contrast to the rapid changes in the structure of development teams and the advancements in web-based communications tools\, the progress toward completely paperless clinical trials has been notably slow. In over two decades since the first remote data entry systems were introduced\, interfaces and speed of computer-based systems have improved greatly\, yet the challenges of managing the paper distribution\, collection and management of clinical regulatory documents in clinical trials persists. Join us for a live webcast as we discuss paperless clinical trials\, covering the initiatives\, the progress and what we have learned along the way.
Discussion will include\:
The push for paperless\: trends and initiatives
Clinical studies end-to-end\: Which parts of the process are farthest along and which have the highest hurdles
Views on the benefits and burdens of transitioning to paperless for sites\, sponsors\, regulators and others
Where from here? Practical next steps towards the paperless trial.
October 15\, 2009 -- Montreal\, QC &ndash\; MicroAge\, Canada&rsquo\;s leading franchise network of IT solution providers\, will host a free webinar on green IT in collaboration with leading green technology specialists on November 6th at 1\:00 p.m. EST.
This webinar is designed for business owners and IT managers looking for insights and ideas on how to develop and implement a cost-effective green IT program that fits their business.
Businesses can play an important role in reducing environmental impacts and energy costs through better recycling\, e-waste management\, and energy efficiency practices. Presented in collaboration with leading green technology specialists\, this webinar offers a step-by-step overview of key green IT elements\, including\:
Green dollars &ndash\; a cost-benefit analysis\: The business case for introducing energy-efficient technologies\: How green IT can pay for itself and reduce business operating costs
Recycling and e-waste disposal\: an overview of MicroAge&rsquo\;s recycling and e-waste solutions\, including options and best practices for managing security/compliance risks.
The webinar will also include a Q&\;A session with green IT specialists from IBM and e-waste/recycling specialists from MicroAge.
\;
Arrow Webinar\: Be prepared for your Arrow Audits with easy2comply
November 7th 2009 2pm GMT - 9am EST
Microsoft Exchange is by far the most prevalent collaboration platform deployed. System administrators must be constantly vigilant to keep their environment safe from malicious attacks and data breaches. The threats are numerous and continue to evolve daily. They range from denial of service (DoS) attacks and email embedded with malware to the transmission of confidential information across unsecured channels or in an unauthorized way.
Whether you are planning a new Exchange deployment\, a migration or working with an established system\, an analysis of all threats and risks is always required. Vircom’s email security experts will discuss the most common issues facing Exchange administrators today. Join our discussion to gain insight on configuration best practices and overcoming vulnerabilities\, the current exploits and future trends\, and the most cost-effective methods for safeguarding your data.
Takeaway points\:
Learn about the most common issues facing Exchange administrators
Insight on configuration best practices
Current Exploits and Future Trends
This webinar demystifies the term\, Search Engine Optimization (SEO). We'll analyze how search engines work\, look at how people use search engines\, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091112T090000Z DTEND;VALUE=DATE-TIME:20091112T090000Z UID:http://www.webinarcentral.net/content/inscrivez-vous-pour-le-prochain-webinar-talend-et-palo URL;VALUE=URI:http://www.webinarcentral.net/content/inscrivez-vous-pour-le-prochain-webinar-talend-et-palo SUMMARY:Inscrivez-vous pour le prochain webinar Talend et Palo DESCRIPTION:Analyse de Données en Open Source avec Talend et Palo
Ce Webinar d'une heure présentera \:
- Comment extraire vos données hétérogènes avec Talend\, et les préparer pour le reporting et l'analyse multidimensionnelle
- Comment centraliser et gérer le reporting et l'analyse haute performance dans Excel avec Palo
- Comment obtenir des résultats rapides et optimiser votre retour sur investissement
- Pourquoi l'open source est la bonne solution pour l'analyse des données
Une démonstration de plusieurs cas concrets sera également proposée au cours du Webinar
Date\: 12 Novembre
Heure\: de 10h à 11h CET
Lieu\: En ligne
Inscrivez-vous vite\: https\://www2.gotomeeting.com/register/424067707
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091112T190000Z DTEND;VALUE=DATE-TIME:20091112T190000Z UID:http://www.webinarcentral.net/content/webinar-small-b2b-team-measure-big URL;VALUE=URI:http://www.webinarcentral.net/content/webinar-small-b2b-team-measure-big SUMMARY:Webinar\: Small B2B Team? Measure Big DESCRIPTION:What would you measure if you built a B2B lead gen program from scratch?
Find out what one marketing group took on when their successful\, publicly traded tech company rewrote its mission and downsized. Erica describes what they measure and what White Whale of Measurement remains. Learn how the team sold execs on best-of-breed marketing services\: email marketing\, lead nurturing and scoring\, segmentation\, integration and ROI reporting\, and SEO/SEM with Enquiro. Erica provides her top 10 ways to avoid the obstacles to automation they encountered and reveals the most effective marketing tactics they’ve deployed\, with the measurement to prove it.
Who should attend\: marketers that work with complex demand gen programs.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091112T184200Z DTEND;VALUE=DATE-TIME:20091112T184200Z UID:http://www.webinarcentral.net/content/how-manage-your-brand-social-media URL;VALUE=URI:http://www.webinarcentral.net/content/how-manage-your-brand-social-media SUMMARY:How to Manage Your Brand in Social Media DESCRIPTION:Date\: Thursday\, November 12\, 2009
Time\: 1\:00pm EDT / 10\:00am PDT
This free webinar will cover\:
• How to incorporate social media into your overall marketing strategy
• How to track and monitor your brand in social media
• Ways to attract more website visitors and leads from social media
• How to measure and evaluate the ROI of your social media marketing efforts
Presenter\:
Mike Volpe\, VP of Inbound Marketing\, HubSpot
Join us for an overview of LEED evolution in recent years and and a comparison of the v2.2 / v3 requirements.
We will discuss important lessons learned\:
Start early
Documentation and specification
Persistence
Plus cost impacts of reaching the new standards in v3.
Plan to virtualize your production and mission critical applications?
Interested in best practices and operational readiness?
Upgrading to VMware vSphere?
VMware’s Rob Randell\, Cisco’s Neal Mueller and HyTrust’s Eric Chiu will share their insight about architecting your VMware environment to ensure control and accountability as well as taking advantage of distributed virtual networking.
How have B2B marketing professionals transformed into lead management heroes for their organizations? Companies like Acteva and IDology are using Marketo software to automate management of everything from referral programs to lead alerts. Marketo software is helping marketing professionals efficiently acquire\, score and\, most importantly\, close sales-ready leads. Become a lead management hero for your organization by registering for this complimentary\, on-demand webinar about lead management
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091116T160000Z DTEND;VALUE=DATE-TIME:20091116T173000Z UID:http://www.webinarcentral.net/content/strategies-merging-and-analyzing-chemical-and-biological-data-effective-compound-prioritizat URL;VALUE=URI:http://www.webinarcentral.net/content/strategies-merging-and-analyzing-chemical-and-biological-data-effective-compound-prioritizat SUMMARY:Strategies for Merging and Analyzing Chemical and Biological Data for Effective Compound Prioritization Decisions DESCRIPTION:Effective management of results from biological testing\, chemical structure information and other disparate sources of discovery data is critical to decision-making in drug and molecular discovery projects\, yet scientists often spend anywhere from minutes to hours each week dealing with mountains of data created from different programs\, supplied in a variety of formats. Viewing information obtained from multiple sources contained in independent reports\, and manually merging these disparate data sources together to determine which are the most promising compounds for further studies or tox analysis poses a regular time drain as well as a challenge to effective decision making. The ability to quickly and robustly determine which of many candidate compounds has the desired physicochemical properties and passes multiple design criteria is necessary to determine which compounds have the best chances of successfully navigating the drug discovery and development process.
Learn how to organize\, analyze\, and visualize chemical and biological data quickly and efficiently\, enhancing efficiency and productivity. During this webinar\, you will\:
See how disparate data sources - like chemical and biological data - can be quickly and easily merged using drag-and-drop capabilities
Example\: Merge assay results three biologists sent to you in Excel with chemical structure information
Learn about powerful ways to prioritize and select compounds based on multiple selection or scoring criteria
Example\: Analyze a set of lead structures against multiple criteria in your project’s biological cascade
Learn about ways to enhance communication between team members using simple sharing of results and experiments
Example\: Email a colleague a set of interesting protein-ligand structures and your comments on them
This webinar will give tips on how to write an email that will get read.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091117T190000Z DTEND;VALUE=DATE-TIME:20091117T200000Z UID:http://www.webinarcentral.net/content/full-disk-encryption-protect-your-company-data-breach URL;VALUE=URI:http://www.webinarcentral.net/content/full-disk-encryption-protect-your-company-data-breach SUMMARY:Full-Disk Encryption\: Protect your Company from a Data Breach DESCRIPTION:Encryption of data-at-rest is no longer an optional exercise. Increasingly mobile enterprise data combined with accelerating privacy &\; data breach legislation is driving significant risks and costs into the loss or theft of sensitive data and personally identifiable information (PII) on laptops and devices attached to those laptops.
What can SecureDoc do for you?
SecureDoc delivers a complete data security solution including government-grade encryption that reliably and transparently protects intellectual property and PII throughout the enterprise. SecureDoc gives all industries the ability to deploy encryption across the enterprise in a secure and auditable fashion without affecting productivity.
Key Takeaways\:
- Why you should encrypt your laptops (and what else you should encrypt).
- What to consider in choosing an encryption solution that is right for you.
- How to approach enterprise deployment to ensure success and compliance.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091117T190000Z DTEND;VALUE=DATE-TIME:20091117T190000Z UID:http://www.webinarcentral.net/content/tweeting-your-business-introduction-twitter URL;VALUE=URI:http://www.webinarcentral.net/content/tweeting-your-business-introduction-twitter SUMMARY: Tweeting For Your Business! An introduction to Twitter DESCRIPTION:Sure\, you've heard of this crazy thing called Twitter that enables you to micro-blog your story in 140 characters or less... but you already have enough to do\, right? Hold on a second! Tune into this webinar that talks about how Twitter can be used by businesses as a way to reach out to customers\, listen to conversations\, and respond to events as they happen.
END:VEVENT BEGIN:VEVENT DTSTAMP;VALUE=DATE-TIME:20120523T183232Z DTSTART;VALUE=DATE-TIME:20091118T160000Z DTEND;VALUE=DATE-TIME:20091118T173000Z UID:http://www.webinarcentral.net/content/planning-real-time-clinical-trial-decision-making URL;VALUE=URI:http://www.webinarcentral.net/content/planning-real-time-clinical-trial-decision-making SUMMARY:Planning Real-time Clinical Trial Decision Making DESCRIPTION:With an unprecedented scope of options now possible with new adaptive trials\, how can clinical study sponsors determine their best approach?
Join noted Judith Quinlan\, Cytel’s Vice President of Adaptive Trials\, for an in-depth look at the most effective strategies for planning and implementing this new breed of trials.
Judith’s adaptive trial expertise and clinical experience has helped some the most successful biopharmaceutical companies pursue a winning clinical research strategy.
Actual early and confirmatory study case studies exemplify best practices proven to overcome any barriers and take full advantage of today’s era of adaptive development.
Trial planning\: how do you know we have a good design?
* Asking the right development questions - how to avoid racing toward the wrong answer
* Why trial simulations? – assessing options and determining best design
* Working with colleagues – preparing internally for success
* Working with regulators
* Beyond the current trial - the impact on subsequent studies
Implementation\: are you fully prepared for the consequences of adaptive changes?
* Simulation use in the execution phase\, including supply forecasts and cost analysis
* Forecasting investigation site accrual rates
* Implementing the recommended changes following interim analysis