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« Week of October 18, 2009 »
Sun	Mon	Tue	Wed	Thu	Fri	Sat
18	19 Growing Your Franchise in Today's Climate Start: 10/19/2009 2:00 pm End: 10/19/2009 3:30 pm According to research, 70-75% of new franchisors fail over a 10 year period. Do you know the key factors that lead to a franchise succeeding or failing? Do you know the impact of strong communications and accountability on franchisee buy-in and therefore on franchise growth? Join this webinar to: Learn the most important factors in franchise success or failure Explore key societal trends that will affect franchising in the next 12 months Get concrete solutions to improve communications and accountability with your franchisees Discuss best practices around effective communications in the franchise marketplace and how these can be implemented in the areas of social media, franchisee communications, and operations management. Attendees will leave with concrete tips they can implement as well as an understanding of how they can strengthen their franchise operations and a renewed understanding of the critical importance of good communication in franchise development.	20 PPC Strategy Gets Specific for B2B Purchase Types Start: 10/20/2009 11:00 am Enquiro’s BuyerSphere research project identified three distinct purchase types in B2B. In this 30-minute webinar, we take a closer look at how to adapt your Pay-Per-Click advertising campaigns to the reality of how your buyers buy: Repeat Purchases, Repeat Modified, or Blank Slate. PPC campaigns can’t use a one-type fits all strategy, and by targeting buyers to these three segments you will meet and improve your campaign objectives. We cite examples of how to tailor ad creative, landing pages, and measurement to specific B2B purchase types. In this webinar, you’ll learn * How to identify where your company fits with regards to purchase types * Tips on which ad messaging works for identified purchase type * Landing page design best practices, specific to different marketing scenarios * Gain a better understanding of how PPC can drive the demand gen. process Who should attend: Online marketing managers, directors and PPC management professionals Social Media for Non Believers Start: 10/20/2009 2:00 pm If you think that social media is a waste of time and money, are skeptical of its cheerleaders, or just need solid proof before you'll consider a social media strategy, this webinar is for you. We'll be going over the absolute basics for those that see social media as a necessary evil, and showing case studies from several representative industries. We'll cover the 10 simplest things you can do to keep your company from falling off the map. More information here: http://www.hallme.com/webinars/social-media-for-non-believers-101.php	21	22 Managing Food Safety Failures Start: 10/22/2009 2:00 pm End: 10/22/2009 3:30 pm Quality issues or product failures can cause manufacturing shut-downs, customer complaints, regulatory issues or even legal disputes. Common problems include contamination, off-flavors/colors/odors, toxic substances, migration/leaching or packaging failures. This course covers: Possible causes of quality failures Specific case studies illustrating solutions Product recall/risk management How to get your food safety system back on track after a quality failure We will also examine how analytical data is used to resolve food safety issues. Finally, we will explore reasons that a manufacturer may need to use an outside laboratory and important questions to ask when choosing an independent lab. This includes questions about routine vs. non-routine testing, quality, communication, turnaround time, cost and final deliverables.	23	24