Events

Select event terms to filter by

« Sunday November 22, 2009 »
Sun
INTRODUCTION - A Four Step Process to Internet Marketing Success Each of these 4 steps is critical to a Website marketing success: Strategy, Design and Development, Drive Traffic, Web Performance and ROI STEP 1: WEB STRATEGY - A Four Step Process to Internet Marketing Success An effective Web Strategy includes: A big picture understanding, Market research and data, Internet marketing plan, and a Web team (for implementation). STEP 2: DESIGN AND DEVELOPMENT - A Four Step Process to Internet Marketing Success Important Web design and development factors include: Navigation, Design, Development and Technology, Website content and Taglines, Content, and Market Research and User Testing. STEP 3: DRIVE TRAFFIC - A Four Step Process to Internet Marketing Success Drive traffic to your Website with: Search Engine Optimization (SEO), Pay Per Click Search Engine Advertising, Email Marketing, Content Distribution and Social Marketing, and Link Building and Offline Marketing. STEP 4: WEB PERFORMANCE - A Four Step Process to Internet Marketing Success Web Performance covers: Performance Goals and Stats Monitoring, Conversion Tracking and Website Updates, and Web Marketing in the Sales Process.