Your department spent countless hours and effort on your marketing campaigns, yet you are unable to show correct marketing ROI or achieve a closed loop reporting. Learn how to create a process and architecture in which the components work together and enable you to leverage the "intelligence" hidden by current system communication breakdowns and lack of processes. This workshop will set you on the path to creating seamless, effective demand generation architecture critical for supporting measured marketing SUCCESS.

We will show you:

• How the Agile lead management process works
• The 7 critical areas in a demand generation architecture you need to know about
• The components involved - CRM, Web and Marketing Automation System
• How Agile can give you the correct marketing ROI and closed loop reporting