Join PRSA’s Entertainment and Sports Section for this brown bag teleconference, a virtual roundtable where participants learn about best practices on topics of interest to practitioners in entertainment or sports communications.

Mark Miller, from the U.S. Bowling Congress, will lead the Entertainment and Sports Section in a conversation about how newspapers are positioning entertainment and sports stories, along with how coverage of these topics are being shared across print outlets and expanding into social networking.

Discussion topics will include:

Is the consolidation of newspaper sections a cost cutting trend?
Are journalists being asked to expand their scope of coverage to different areas?
Are newspaper staffs being cut across the board?
How are print publications using the web and social media to expand their coverage?
Where is cost cutting most efficient for newspapers?
What is the future of print? Will everything move online?

Moderator
Mark Miller, corporate communications manager, the United States Bowling Congress in Arlington, Texas.

Panel:

Bill Wyman is a longtime arts editor for institutions representative of both new media and traditional print journalism. Most recently, Wyman served as an assistant managing editor at National Public Radio in Washington, D.C., where he oversaw the network's arts, entertainment, digital and media coverage. Previously, he was also arts and entertainment editor for Salon.com. Wyman has written widely on music, film, television and digital issues. His recent 9,000-word essay “Five Key Reasons Why Newspapers are Failing” was covered by The New York Times.

Matt Kinsman is executive editor of Folio, the trade publication dedicated to magazine management. Folio has featured numerous articles on the longevity of print, and Kinsman has written up the subject in several recent articles.

Section brown bag teleconferences are a free Section member benefit. Section members: please note that the registration form will request your credit card information, but your card will not be charged.

For the cost of this event, PRSA members will receive a free Entertainment and Sports Section membership (a $60 value).

Non-PRSA members will receive a free PRSA and Entertainment and Sports Section membership (a $350 value), pending approval of your membership application.

Friday, February 19, 2010
3 p.m. - 4 p.m.

Member $60 / Non-Member $285
Entertainment and Sports Section Member $0