Tap into your fan base and leverage social networks! Brand enthusiasts can be recruited to become brand advocates for products that they love, including yours, spreading the word through their social networks, Facebook friendships and Twitter streams.

Want to expand your public relations and communications messages through low-cost peer-to-peer channels? Then it’s time for “crowd-sourcing.” Tune in to Paul Gillin and learn how to leverage customer creativity and build grassroots public relations and communications campaigns through examples of successful customer-generated advertising promotions and contests in both business-to-consumer and business-to-business contexts.

You will learn:

* Appropriate scenarios for applying crowd-sourced promotions.
* How to leverage social networks.
* How to generate ideas that spur customer creativity.
* Low-cost incentives that will build participation.
* The basics of measuring results.
* How to recruit brand advocates.

Instructor

Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of Internet publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His award-winning book, “The New Influencers,” was published in 2007, and his second book, “Secrets of Social Media Marketing,” was published in the fall of 2008. His Web site is www.gillin.com and he blogs at www.paulgillin.com.

Date: Tuesday, March 2, 2010
Time: 3 p.m. Eastern
2 p.m. Central
1 p.m. Mountain
12 p.m. Pacific
Duration: 60 minutes
Member $150 / Non-Member $250

Public consent is an ongoing top management concern. Permission for expansions, new projects, new services and growth in today’s opposition-rich, contentious environment can be extremely difficult, even for the best companies and organizations. Constituents, public officials, even employees are asking more questions, and decisions are taking longer. Jim Lukaszewski will share the specific strategies he recommends (and that you’ll need) to reduce contention and establish highly-effective community relationships.
http://www.prsa.org/Learning/Seminars/view/596/Building_Community_Relati...

Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?

HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.

This free live webinar will cover:

* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods

Register online for the free webinar at http://www.hubspot.com/marketing-webinars/news-release