While it lowers overall spending, a recessionary economy also increases the pressure on business owners to not only protect their existing customer base, but increase revenues as well. Fortunately, today’s technology can help but, if you still haven’t figured out how to leverage the Web to actually grow your business, you’re missing out on potential business. What’s more, you can bet you competition has, and is using this global resource at your fingertips to hijack your customers and profits. 

Maybe you haven’t tried Web-based marketing. Maybe you have, but experienced what 98% of your industry colleagues have, that anyone can have a Web site, but the opportunity lies in driving people to that site. Most businesses are not using the Web to its fullest capacity, and aren’t using paid search strategies to ensure business growth. 

It doesn’t matter what your geographic focus is — local, regional, national, global — or what your particular industry is, or whether you have an existing Web site or not. To ensure your business thrives, not just survives, this economic crisis, join us to learn how to put proven Google AdWords strategies to work for you. Crexendo Business Training will be delivering this introduction to Google AdWords, including the five deadly mistakes to avoid. 

Bring your questions for a live Q&A following the presentation. 

In the good old days of the web, we always knew where home was. Visitors were well-behaved and usually knocked on the front door. In a Google world, though, visitors arrive when and where they please, and if you want to keep those visitors happy, you'd better be ready for them.

Join Dr. Peter J. Meyers, President of User Effect and 2009 SEMMY finalist, and discover:

How to create effective "signposts" for your visitors
Why "midstream" usability is vital to your SEO efforts
How to analyze and capitalize on midstream visitors
You'll also learn how to improve usability beyond the home-page, orient your visitors, and use search-driven behavior to ultimately improve both your conversion and your SEO.

This event is brought to you by Corvent, a leader in webinar event services, and SEMpdx, an educational SEM resource to Portland-area businesses.

In this "roll up the sleeves" webinar, we go behind the scenes to learn how search engines actually work. More importantly, we tie this all back into your business, and discuss how an understanding of the machinery behind search engines translates into an effective web site for your company.

As the volume of business information has increased, search technologies and practices have become critical.  The ability to find and repurpose organizational content leverages knowledge share and saves time.  Additionally, finding the right email/record/document during eDiscovery can directly impact litigation costs.  So how can YOU go about getting the most out of search and overcome common challenges to success? Join us for a strategic discussion.