Intelligent E-Mail Marketing AKA Marketing Automation

Companies are trying, but struggling, to establish better marketing practices, and only a relatively small percentage of leads are actually attributed to marketing. Market conditions have changed and more and more companies are turning to marketing automation as a solution to resolve their problems. During this webinar you will learn:
• What marketing automation is
• Why companies are implementing it in a rapid pace
• How it would benefit your organization as a whole
• How marketing could improve efficiency
• Integrate all marketing and sales processes on one platform
• How you could better qualify and engage your prospects
• Utilize intelligent email marketing to nurture, qualify, score, manage and convert leads.

If you are currently using email marketing but would like to take your marketing activities to the next level then you do not want to miss this informative webinar.

https://www2.gotomeeting.com/register/653780003

Date: Tuesday, June 29, 2010
Time: 11:00 AM - 12:00 PM PDT

This is an exciting time for email marketers. Email is more popular than ever in this down economy for its cost-efficiency, immediacy of result and high ROI.

Social Media is also a powerful tool on the rise. On its own, it can be used to message to your target much like email marketing. In fact, some even wonder whether social media will make email marketing obsolete.

The truth is that social media will not replace email –it enhances it. The two powerful channels are even more impactful and effective when integrated.

But adding social media marketing into the email mix can be daunting. Where do you start?

Join Lyris for a one-hour webinar that will outline how to integrate email marketing and social media.

This webinar will include:

An overview of social media and how it enhances email marketing
How marketers can leverage social media marketing (SMM)
Specific examples of how to integrate email and social media to create more viral and effective campaigns
Tips from a “real-world marketer” who will share examples of a successfully integrated email and SMM strategy

Like Fred Astaire and Ginger Rogers, the e-mail and direct mail channels can make beautiful footwork solo. But when you pair them up for the right number, the result is electric—higher response rates, higher average order value and higher lifetime value. And in a tight economy, what company doesn’t want its marketing dollars to stretch farther?

This webinar will teach you how to integrate these two powerhouse media for maximum results and marketing efficiency. Via case studies and the best practices used by leading marketers, you will get the inside scoop on how to harness the collective strength of both e-mail and direct mail.

You’ll come away with:
Best practices for channel integration
Testing tactics that lead to better results
Ideas for campaign strategy based on real-world case studies
Ideas for connecting with past customers and new buyers

 Discover how to build your support base through effective, affordable e-mail campaigns