Do your email campaigns face poor open and click through rates? Join Eric Rabinowitz, email marketing guru, author and Managing Partner at Nurture Marketing, LLC, in a 60-minute webinar on October 17, at 11:00am PDT.

What will you learn?

• Single point of failure in all email campaigns.
• Secrets of email success.
• Proven strategies to dramatically improve lead generation from your email campaign.
• 5 steps to improve email deliverability.
• Subject line optimization.
Presenters-
Eric Rabinowitz, Managing Partner, Nurture Marketing.

Webinar URL
http://www.leadformix.com/webinar/october-2012/

About LeadFormix
LeadFormix is owned and backed by CallidusCloud (NASDAQ:CALD), a leader in cloud based Sales Effectiveness and Marketing Automation suite. Built by Marketing, Made for Sales is our mantra. Our customers have described LeadFormix in various ways such as "the Ferrari of Marketing Automation", "an all-in-one digital marketing solution", "the marketing automation solution with the fastest ROI", and "the only marketing automation solution loved by sales teams".

Why do we want to use Confirmed Opt-In?

Tune in to this webinar to find out exactly what Confirmed Opt-In is, what it does and why we want to use it in our email campaigns.

Get ready for an in-depth explanation about Confirmed Opt-In as well as hints and tips to ensure you get the highest amount of subscribers confirming to your list while at the same time making sure you don’t send any unsolicited email.

About the organization

Since 1998, Aweber has been a leader in the email marketing software field. Providing quality autoresponder services, newletter email marketing, email marketing analytics, html email templates & more, Aweber helps businesses stay in touch with the customers.

In addition to knowing what your competition is up to and who they are working with, competitive intelligence can also give you insight into best practices for email marketing as well as inspiration for your future campaigns and email marketing programs. In this webinar, Carter Nicholas, CEO of eDataSource and Mary Byrne, former VP of Sales & Marketing at Goodmail and Message Lab, will show you the ins and outs of competitive intelligence and how you can leverage it for your own needs.

ON THE AGENDA:

- How monitoring the email programs of your competitors can help you
- Find creative inspiration
- Test subject lines
- Determine the right frequency of campaigns
- Develop segmentation strategies
- Determine how to integrate social and email
- Find the best approach to opt-in and preference center management

Drive traffic to your Website with: Search Engine Optimization (SEO), Pay Per Click Search Engine Advertising, Email Marketing, Content Distribution and Social Marketing, and Link Building and Offline Marketing.

Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. Attend this webinar to learn what you'll need to know to get started with an effective email campaign today!

What would you measure if you built a B2B lead gen program from scratch?

Find out what one marketing group took on when their successful, publicly traded tech company rewrote its mission and downsized. Erica describes what they measure and what White Whale of Measurement remains. Learn how the team sold execs on best-of-breed marketing services: email marketing, lead nurturing and scoring, segmentation, integration and ROI reporting, and SEO/SEM with Enquiro. Erica provides her top 10 ways to avoid the obstacles to automation they encountered and reveals the most effective marketing tactics they’ve deployed, with the measurement to prove it.

Who should attend: marketers that work with complex demand gen programs.

Getting email right is always important for online retailers, but it’s even more critical in a tough economic environment. To uncover how email practices are changing, Silverpop recently completed its second annual study of retailers, including the Top 500 as ranked by Internet Retailer. Our researchers logged on to 895 retailer Web sites, registered to receive communications from each that had an email marketing program, and assessed several aspects of their programs, including:

* Location of opt-in forms
* Options offered to registrants during the opt-in process
* Number of emails received during a 30-day period
* Percent of emails offering sales or discount incentives
* Whether unsubscribe links led to preference centers

This free 30-minute Webinar (plus Q&A) will walk through the study findings, outline best practices and share both good and bad examples from top retailers.

Cost: Free
Timing: Approximately 30 minutes, followed by a Q&A session
Target Audience: Email marketers at online retailers and B2C ecommerce companies
Content Level: Targeting beginner to intermediate email marketers