Drip marketing means creating and freely sharing information so that you can convert prospects into leads and these leads into customers. The main goal is to get the prospect to give you permission to deliver content to them via email, webinar, video, social media channels or any other way people like to receive information. With regular exposure and contact, you can build a relationship and trust with your prospects and leads, providing multiple opportunities for conversion. Drip marketing involves delivering requested information with independent value that creates trust, credibility and authority for your business.

Attendees of this webinar will learn:

1. What are the most pressing B2B marketing challenges?
2. How to develop a drip marketing program?
3. Key performance indicators for measuring drip marketing effectiveness
4. The results achieved by a small marketing team from pm solutions 

Date &Time -
Thusday 27 October 11.00 AM PDT

Presenters - Jim Pennypacker/ Francis Adanz

Jim brings more than 30 years experience in marketing and publishing to lead an organization at the forefront of a rapidly changing business landscape.
Francis joined LeadFormix in 2011. He is responsible for helping clients develop and execute successful online marketing campaigns to maximize ROI from leveraging the LeadFormix platform. 

About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

B2B buying processes have dramatically changed in recent years.  Finding new and better ways to engage with a different buyer – the “informed buyer,” is the challenge faced by all sales leaders.  This webinar will describe how empowered B2B buyers have taken greater control of the sales cycle and have driven changes and adaptations to sales practices by sales leaders.  We will discuss some of the successful approaches being taken to effectively engage with customers in this new paradigm

Date &Time -
Wednesday 28 September 11.00 AM PDT

Presenters -
Marty Levy is a veteran Silicon Valley tech. industry sales executive.  In addition to leading sales teams as VP of Worldwide Sales for two public companies, managing sales through a successful IPO, and crafting a divisional turnaround for a large privately held company he also has experience leading sales at several start-up and emerging growth companies. His expertise in sales strategy development and sales performance management has come from his work in the semiconductor, PC, software, and now enterprise cloud computing. Marty currently is VP of Sales for EnabledWare, Inc,, is recognized for his thought leadership on sales best practices, and serves as Chairman of the Sales Leadership Council of Silicon Valley.

Engaging potential buyers with content and turning them into qualified leads is a pervasive challenge: IDG Communications found technology vendors may be losing close to 50% of potential sales due to inadequate online information.

This webinar will show you how to create content that satisfies buyers’ information needs and establishes your company as a valuable resource – one they’d like to do business with.

Your takeaways will be steps for building a content strategy and sample templates you can use to guide your content marketing activities.

- How to move your buyers along in the sales cycle by giving them the right content at the right time
- Why deeply understanding your buyer’s concerns and priorities is critical
- The benefits of adopting a “How can we help you?” instead of  a “What can we sell you?” approach
- How map your buyers’ information needs to the stages in your sales cycle

Date &Time -
Thursday 22 September 11.00 AM PDT

Webinar URL -
http://www.leadformix.com/webinar-september-22-2011.html

Presenters -
Kim Gusta is a content marketing expert for the technology industry and owner of Kim Gusta Marketing, a consultancy that helps technology companies engage their buyers with remarkable content. She has over 15 years experience in technology marketing with global companies including Symantec. She also authors the  Technology Content Marketing Blog.

About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.

Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.

Webinars are a low cost way to generate qualified sales leads. Delivered as educational marketing, they also position you as an authority in your field, creating respect and instilling trust in your audience. Bottom line, it gives your sales efforts a running start.

The traditional marketing funnel is no longer. Online marketers can no longer afford the time nor money to "cast a wide net" in the hopes of generating the right prospects. Combine this with the fact that, now more than ever, people are educating themselves far earlier in the sales process than ever before -- the onus is now on marketers to educate and raise awareness for their brands as early as possible.
But what are the best ways to address these challenges? While relied on extensively by most marketers, email and search are really only most effective as prospects make their way to the lower stages of the funnel. And even though social media is a strong brand and awareness builder, these sites don't always guarantee the "right" audience is listening. The top of the funnel continues to grow wider and wider, yet most marketers are leaving money on the table as hundreds of their target prospects are left untouched.

Join Russell Glass, CEO of Bizo, and Lauren Vaccarello, Sr. Search Engine Marketing Manager of Salesforce.com as they address how to effectively use audience marketing to drive more qualified leads and new business from the top to the bottom of this new marketing funnel.

Attendees will learn how to:

- Leverage business demographics to better understand and more effectively reach your business audiences online
- Implement display advertising strategies that positively impact ROI of spend on existing channels such as search and email
- Deploy advanced retargeting strategies that offer the right message to the right audience even after they've left your website
- Do the math behind B2B display advertising to demonstrate ROI

Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now measured in the BILLIONs of dollars spent annually on SEO, SEM, and social media initiatives. All this effort is designed to do one thing: drive potential customers to the company website.

In this Webinar, learn a simple but effective framework that will help you to systematically determine what your market truly needs and wants. The process is designed to move at the speed of business and to
cost-effectively get to a go/no-go decision quickly and with a high degree of confidence.

Performance-based agency compensation is certainly about paying only for positive results. But it is also about forming long-term, mutually beneficial client-agency relationships built around common goals.

Date & Time-

September 28, 2010 at 11:00 AM PDT