The traditional marketing funnel is no longer. Online marketers can no longer afford the time nor money to "cast a wide net" in the hopes of generating the right prospects. Combine this with the fact that, now more than ever, people are educating themselves far earlier in the sales process than ever before -- the onus is now on marketers to educate and raise awareness for their brands as early as possible.
But what are the best ways to address these challenges? While relied on extensively by most marketers, email and search are really only most effective as prospects make their way to the lower stages of the funnel. And even though social media is a strong brand and awareness builder, these sites don't always guarantee the "right" audience is listening. The top of the funnel continues to grow wider and wider, yet most marketers are leaving money on the table as hundreds of their target prospects are left untouched.

Join Russell Glass, CEO of Bizo, and Lauren Vaccarello, Sr. Search Engine Marketing Manager of Salesforce.com as they address how to effectively use audience marketing to drive more qualified leads and new business from the top to the bottom of this new marketing funnel.

Attendees will learn how to:

- Leverage business demographics to better understand and more effectively reach your business audiences online
- Implement display advertising strategies that positively impact ROI of spend on existing channels such as search and email
- Deploy advanced retargeting strategies that offer the right message to the right audience even after they've left your website
- Do the math behind B2B display advertising to demonstrate ROI

The FREE webinar: Creating A Powerful Online Presence: The Three Legged Stool will teach you how the three dominant aspects of internet marketing - SEM, SEO and Website Design intertwine to bring you quality leads and keep current clients engaged in your business.

Sign up today to get into the webinar at no cost!

An Intuitive Websites Webinar on how to get your Website found in Google.

Topics Discussed

* Develop a search engine strategy
* Find the best search terms
* How Google indexes Web pages
* Use local and national searches
* Tips on using Google AdWords
* And more...

The Presenter

Tom YoungThomas Young, CEO of Intuitive Websites, a Colorado based Internet marketing and Website development firm. Tom has worked with hundreds of clients from Fortune 500 firms to start-ups on improving Web marketing efforts.

To learn more about Tom, visit http://www.thomasvyoung.com. He can be reached at tom@intuitivewebsites.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 719-481-4040.

Whether you're new to pay-per-click (PPC) advertising or just want to find out how to make your existing campaigns more effective, Search Mojo's Tad Miller shares both the basics of good campaign set up and techniques to save you time and money.

The presentation will cover the following PPC-related topics:

* PPC is a great way to achieve conversion goals - but it isn't "one size fits all"
* How default settings on PPC ad platforms aren't always in your best interest
* How to take control of your PPC account - instead of just taking what you are given
* Your goals and the goals of search engines sometimes differ - be aware of what you need to look for
* Important PPC metrics: how and what to measure

Join Tad Miller, Account Director for Search Mojo, for Sculpting a Successful Pay-Per Click Advertising Account and learn how to reduce your PPC spend while improving your conversions!

In the good old days of the web, we always knew where home was. Visitors were well-behaved and usually knocked on the front door. In a Google world, though, visitors arrive when and where they please, and if you want to keep those visitors happy, you'd better be ready for them.

Join Dr. Peter J. Meyers, President of User Effect and 2009 SEMMY finalist, and discover:

How to create effective "signposts" for your visitors
Why "midstream" usability is vital to your SEO efforts
How to analyze and capitalize on midstream visitors
You'll also learn how to improve usability beyond the home-page, orient your visitors, and use search-driven behavior to ultimately improve both your conversion and your SEO.

This event is brought to you by Corvent, a leader in webinar event services, and SEMpdx, an educational SEM resource to Portland-area businesses.