Like Fred Astaire and Ginger Rogers, the e-mail and direct mail channels can make beautiful footwork solo. But when you pair them up for the right number, the result is electric—higher response rates, higher average order value and higher lifetime value. And in a tight economy, what company doesn’t want its marketing dollars to stretch farther?

This webinar will teach you how to integrate these two powerhouse media for maximum results and marketing efficiency. Via case studies and the best practices used by leading marketers, you will get the inside scoop on how to harness the collective strength of both e-mail and direct mail.

You’ll come away with:
Best practices for channel integration
Testing tactics that lead to better results
Ideas for campaign strategy based on real-world case studies
Ideas for connecting with past customers and new buyers

How much and for how long? Surviving hard economic times requires the right foundation to support short and long term spending strategies.

To respond to the recession, most organizations have slashed budgets, reduced overhead expenses, right-sized, eliminated travel, bonuses and other “perks”. While necessary to save cash now, these are only temporary measures that do little improve the long-term performance of the organization. But what if the recession isn’t temporary? How will you survive a prolonged downturn? By putting your spend to work for you!

Join Coupa and Salesforce.com Chief Procurement Officer, Greg Tennyson, for this live, one-hour webinar that will provide you best practices and practical strategies on how to lay the proper foundation for smarter spending.

As an industry veteran with more than 25 years of experience in progressive sourcing / commodity management and commercial contracts, Greg is an expert in how to use eBusiness / ERP applications and process optimization to drive operational excellence.

Participate and discover how you can:

• Confront current economic challenges head-on with easy-to-use, affordable, and fast-to-deploy technology to easily manage the end-to-end procure-to-pay process.
• Establish a strong technology, process and cultural foundation from which to launch corporate cost-savings initiatives.
• Develop a procurement baseline and measurement strategy that ensures you are focusing on what works – and adjusting what doesn’t.

If you are tasked with cutting costs and ensuring the organization practices smarter spending, you will not want to miss this event.