In addition to knowing what your competition is up to and who they are working with, competitive intelligence can also give you insight into best practices for email marketing as well as inspiration for your future campaigns and email marketing programs. In this webinar, Carter Nicholas, CEO of eDataSource and Mary Byrne, former VP of Sales & Marketing at Goodmail and Message Lab, will show you the ins and outs of competitive intelligence and how you can leverage it for your own needs.

ON THE AGENDA:

- How monitoring the email programs of your competitors can help you
- Find creative inspiration
- Test subject lines
- Determine the right frequency of campaigns
- Develop segmentation strategies
- Determine how to integrate social and email
- Find the best approach to opt-in and preference center management

See how Axigen’s new licensing model benefits your Service Provider business

Whether you’re an Internet Service Provider or hosting company, Axigen helps you gain more customers and revenue. Differentiate yourself in the market and successfully attract and retain a loyal base of subscribers by offering them a plethora of premium, in demand features such as calendaring and collaboration, wireless synchronization with mobile devices (Nokia, iPhone, BlackBerry) or extra security. All, leveraging the outstandingly friendly and flexible, “pay-as-you-grow” Axigen licensing model, which makes it easy to deliver new revenue-generating services, at highly-competitive prices.

Join this free, live webinar to see how Axigen boosts your profits:
• Grow & expand your messaging services – scale up to millions; pay only for the premium users in the Axigen license & get an impressive number of basic email users for free.
• Launch a variety of service offerings – categorize your subscribers & offer them customized, value-added services at different prices (create Standard, Premium, Gold packs etc.).
• Increase customer satisfaction & revenue – gradually add new premium services to offers (e.g. sharing), to meet the communication needs of more sophisticated users & increase your gains.

The Axigen messaging platform also benefits you by offering:
• An all-in-one solid & scalable mail server for Linux & Windows, with a clear roadmap evolution.
• Desktop-like Ajax WebMail interface, Outlook connector, Web-based & CLI administration.
• Branding & advertising, integration with 3rd party applications (e.g. billing, portal etc.).
• 24x7, personalized technical support (maintenance included), training & documentation.

Intended Audience
Business & IT decision makers, system administrators, or product managers activating at Internet Service Providers, hosting companies or TELCOs. FREE registration. We look forward to your participation!

This webinar will give tips on how to write an email that will get read.

Gecad Technologies (http://www.axigen.com), the professional messaging solution vendor, invites you to join a highly-informative and interactive Web conference hosted by the Radicati Group on April 23: "Linux Messaging for Large Scale Enterprise and Service Provider Environments". At the core of this live event stands the AXIGEN Mail Server, a flexible messaging and collaboration solution designed to address the needs of both large enterprise and service provider environments.

The Radicati Group is one of the most successful market research firms in the computer and telecommunications industry today. They work with corporate organizations to assist them in selecting the right products and technologies to support their business needs, as well as with vendors to define the best strategic direction for their products.

To support business growth, AXIGEN Mail Server combines core messaging features (SMTP, POP, IMAP) with AJAX WebMail access, advanced groupware and integrated security tools and comes with a Web-based control panel where administrators can manage and configure the system. Besides the WebMail access from any mobile device with Internet access, AXIGEN also provides ActiveSync®-based Push Email and PIM synchronization. In addition to Linux, AXIGEN is also available on a broad range of platforms including Windows, BSD, and Solaris, in order to meet the requirements of complex heterogeneous computing environments.

Event Moderator and Speakers
The conference will be moderated by Sara Radicati, President and CEO of The Radicati Group, and feature guest speakers from AXIGEN, as well as from SchoolCenter, one of our large service provider customers in the USA.

Intended Audience
This Web event is mainly intended for IT Professionals, Investors, Product Managers, Marketing Managers or Sales Professionals from Software Vendors, Equipment Vendors or Service Providers who need to make informed decisions about the messaging and collaboration market. English speaking audience.

Date and Time
60 min Web conference to be held on April 23, 2009 - 17:30 GMT (UTC); Los Angeles - 09:30 AM; Rio de Janeiro - 01:30 PM; London - 05:30 PM; New Delhi - 10:00 PM

Register Now
Attending this conference is free of charge, but there is a limited number of participants. For additional info on the event and registration, please visit:
http://www.axigen.com/webinars/linux-messaging/

About Gecad Technologies and AXIGEN
Gecad Technologies SA is the vendor of AXIGEN, a professional messaging solution that ensures an efficient and secure worldwide communication environment and business growth for both service providers and companies of all sizes. Our cutting-edge products, based on proprietary architectures such as AXIGEN GrowSecure™, AXIGEN SmartProcessing™ and AXIGEN UltraStorage™, are currently distributed internationally by over 170 partners from 80 countries, managing email traffic for more than 11,000 companies with 6 million end-users. For further details, please visit www.axigen.com