Speaker : Ramkumar R S : www.linkedin.com/in/rsrinnovations

Ramkumar R S, has over 2 decades of experience in technology and marketing. He specializes in tightly integrating strategic insights from multiple domains such as technology, marketing, HR / OD, leadership development and business management.

Agenda

Yield, Input costs, Diminishing returns and Sustainability all these may sound like topics for a discussion on ecology and environment. But this web meet is for marketing professionals.

Quoting our speaker, "Sustainable marketing is to business what Organic farming is to agriculture".

What are the principles, processes, methods and tasks that need to go in to your marketing programs to make it sustainable?

We are pleased to invite you for some interesting discussions and Q&A on the subject.

Organized by Market Achieve

Performance-based agency compensation is certainly about paying only for positive results. But it is also about forming long-term, mutually beneficial client-agency relationships built around common goals.

Date & Time-

September 28, 2010 at 11:00 AM PDT

Can B2B Marketers increase revenues with tighter integration between your sales and marketing team functions?

In this special live webinar, two leading industry experts will address this question and those below that are top of mind for many B2B Marketing Executives today.

1. What technologies exist that will facilitate more collaboration between marketing and sales?
2. Should social media be part of your demand generation strategies?
3. What role does search marketing play in improving both the quality and quantity of your leads?
4. How will demand generation look different in 2015?

Join us for a conversation with Mac McIntosh (from The Business-to-Business Sales Lead ExpertsTM) and Gord Hotchkiss (author of The BuyerSphere Project) to discuss these and other existing realities that face B2B Marketers.

This webinar is recommended for VP's, Directors and Managers in Sales and/or Marketing roles.

If you’ve signed up for a couple of social networking sites but feel overwhelmed or you’ve been thinking about it, but haven’t taken the next step, this webinar will shorten your learning curve and have you networking in less than an hour. During the session, we will cover the process from creating your profile to building your social network. At the conclusion of the webinar, you will be successfully on your way to networking.

During this webinar session, you will learn:

-- How to get started on the big three: Twitter, LinkedIn and Facebook
-- The secrets to a successful online profile
-- Simple ways to build your social network
-- Social networking mistakes to avoid
-- Time-saving tips

Reserve your Webinar seat now: http://www.socialnetworkingandyou.com/social-networking-quick-start/

Register now for a chance to win a free copy of Lead Generation for the Complex Sale, to be drawn during the webinar!

Because of the complexity of B2B buying, an integrated approach to online and offline marketing provides a distinct advantage. Following the first installment of our series titled Mapping the BuyerSphere, this newest webinar takes a look online/offline approaches to sales, marketing, and building customer lifetime value. We examine these and how they apply in low, medium, and high buyer risk scenarios.

Using two different B2B companies as examples, we give practical integration tips and show how marketers may reduce buyer risk by effectively harnessing promotions, physical resources, thought leadership, and face-to-face opportunities.

Panelists:

Gord Hotchkiss (presenter) - President and CEO, Enquiro
Mark McMaster - Senior Planner of B2B and Technology Markets, Google
Jon Miller - VP Marketing, Marketo
Chris Golec - Founder and CEO, Demandbase
Bill Barnes (moderator) - EVP Business Development, Enquiro

With Special Guest:

Brian Carroll - Author of "Lead Generation for the Complex Sale"

https://www2.gotomeeting.com/register/768506957

Companies don’t like to take unnecessary chances. When it comes to B2B buying processes, ninety-nine percent of it is about mitigating company and professional risk. But how big are the risks, and what are they really made of?

In this opening webinar of our five-part series, we uncover the variables that affect purchasing decisions and introduce the BuyerSphere, a mapping approach to help marketers understand the business buyer. Viewers will see two B2B companies as examples and watch as we map their product, market realities, and buyer characteristics.

Panelists:

Gord Hotchkiss (presenter) - President and CEO, Enquiro
Mark McMaster - Senior Planner of B2B and Technology Markets, Google
Ben Hanna - VP Marketing, Business.com
Matthias Blume - Chief Analytics Officer, Covario
Chris Golec - Founder and CEO, Demandbase
Jon Miller - VP Marketing, Marketo
Bill Barnes (moderator) - EVP Business Development, Enquiro

New Research on B2B Buying

With the project partners Google, Business.com, Marketo, Demandbase and Covario, Enquiro’s new primary research takes a fresh look at B2B lead acquisition and management strategy.

Business buying decisions are notoriously complex. Knowing why people do what they do has become an area of specialty for Enquiro. Multiplying the complexity of that question many times by making it an organizational buying decision including several people and corporate objectives, the entire process becomes extraordinarily convoluted and challenging.

Building on the past research presented by Enquiro on B2B buying behavior, this project takes a joint qualitative/quantitative approach to studying business buying. Through a series of webinars and whitepapers, marketers will get a new perspective on how to more effectively market to B2B purchasers. The findings point to actionable strategies and tactics as they apply to search marketing, marketing automation, online advertising, and the sales process itself.