B2B buying processes have dramatically changed in recent years.  Finding new and better ways to engage with a different buyer – the “informed buyer,” is the challenge faced by all sales leaders.  This webinar will describe how empowered B2B buyers have taken greater control of the sales cycle and have driven changes and adaptations to sales practices by sales leaders.  We will discuss some of the successful approaches being taken to effectively engage with customers in this new paradigm

Date &Time -
Wednesday 28 September 11.00 AM PDT

Presenters -
Marty Levy is a veteran Silicon Valley tech. industry sales executive.  In addition to leading sales teams as VP of Worldwide Sales for two public companies, managing sales through a successful IPO, and crafting a divisional turnaround for a large privately held company he also has experience leading sales at several start-up and emerging growth companies. His expertise in sales strategy development and sales performance management has come from his work in the semiconductor, PC, software, and now enterprise cloud computing. Marty currently is VP of Sales for EnabledWare, Inc,, is recognized for his thought leadership on sales best practices, and serves as Chairman of the Sales Leadership Council of Silicon Valley.

Building an engaging cross-channel experience for your customers is more challenging than most organizations first think. Creating truly engaging customer interactions that capture interest and convert more business means addressing both outward facing customer experiences and the internal tools used in crafting the experiences.

Join us on Wednesday, November 9, 2011 at 11:00 am Eastern to learn more about:

• Customer engagement expectations

• Best practices for multi-channel experiences

• The engagement ecosystem? How does it all come together?

• Tools and technologies to help you capture and convert more business

• Tools and techniques for measuring success

Who is this session for?

This session is designed for medium to large organizations that are looking to create a new level of connection with their customers and manage cross-channel relationships. It is ideally suited for marketers, executives, and web managers.

On Tuesday, September 27, 2011, INM is offering a new webinar designed to help companies build and enhance their digital presence. This free 60-minute session will walk attendees through the importance of an organization's digital presence and will share everything you need to know about creating a uniform digital footprint across multiple channels.

It will cover:
Creating your organization's digital identity
Choosing the right channels – what’s out there? and what’s right for you?
Aligning channel strategies
Creating a unified brand presence
Tools and references to help you along the way
Monitoring your key performance metrics

This session is designed for small to medium-sized business owners, executives and traditional marketers. It is ideal for organizations that are just getting started with social media or ones that are struggling with how to manage multiple digital channels strategically.

On Tuesday, September 27, 2011, INM is offering a new webinar designed to help companies build and enhance their digital presence. This free 60-minute session will walk attendees through the importance of an organization's digital presence and will share everything you need to know about creating a uniform digital footprint across multiple channels.

It will cover:
Creating your organization's digital identity
Choosing the right channels – what’s out there? and what’s right for you?
Aligning channel strategies
Creating a unified brand presence
Tools and references to help you along the way
Monitoring your key performance metrics

This session is designed for small to medium-sized business owners, executives and traditional marketers. It is ideal for organizations that are just getting started with social media or ones that are struggling with how to manage multiple digital channels strategically.

On Tuesday, September 27, 2011, INM is offering a new webinar designed to help companies build and enhance their digital presence. This free 60-minute session will walk attendees through the importance of an organization's digital presence and will share everything you need to know about creating a uniform digital footprint across multiple channels.

It will cover:
Creating your organization's digital identity
Choosing the right channels – what’s out there? and what’s right for you?
Aligning channel strategies
Creating a unified brand presence
Tools and references to help you along the way
Monitoring your key performance metrics

This session is designed for small to medium-sized business owners, executives and traditional marketers. It is ideal for organizations that are just getting started with social media or ones that are struggling with how to manage multiple digital channels strategically.

Engaging potential buyers with content and turning them into qualified leads is a pervasive challenge: IDG Communications found technology vendors may be losing close to 50% of potential sales due to inadequate online information.

This webinar will show you how to create content that satisfies buyers’ information needs and establishes your company as a valuable resource – one they’d like to do business with.

Your takeaways will be steps for building a content strategy and sample templates you can use to guide your content marketing activities.

- How to move your buyers along in the sales cycle by giving them the right content at the right time
- Why deeply understanding your buyer’s concerns and priorities is critical
- The benefits of adopting a “How can we help you?” instead of  a “What can we sell you?” approach
- How map your buyers’ information needs to the stages in your sales cycle

Date &Time -
Thursday 22 September 11.00 AM PDT

Webinar URL -
http://www.leadformix.com/webinar-september-22-2011.html

Presenters -
Kim Gusta is a content marketing expert for the technology industry and owner of Kim Gusta Marketing, a consultancy that helps technology companies engage their buyers with remarkable content. She has over 15 years experience in technology marketing with global companies including Symantec. She also authors the  Technology Content Marketing Blog.

About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

If you ask a B2B sales rep, “What is your biggest challenge?” 9 out of 10 times they will tell you, “I can’t get anyone on the phone. If I could just talk to more prospects, I know that my numbers will go up. In the age of dial by name directories, voice recognition systems, administrative assistants, and voicemail, getting people on the phone has never been tougher.

Watch Steve Richard of Vorsight walk you through real life tips, tactics and techniques that are easy to implement and yield instantaneously better results. He only shows you things that actually work. After this webinar you will get more decision makers and influences on the phone and sell more.
You will learn how to:

-Get direct lines and why they are so critically essential
-Plan your time around call windows that yield more connects
-Utilize technology to beat the phone maze and stack the deck in your favor
vMake the process of calling fun

Date and Time -
Wednesday 21 September 11.00AM PDT

Webinar URL -
http://www.leadformix.com/webinar-september-21-2011.html

Presenter -
Steve Richard – is Co-Founder of Vorsight. Steve is listed as one of the AA-ISP Top 25 Most Influential Inside Sales Professionals and is a Focus.com Sales Expert. Steve has been featured in The Harvard Business Review, The Washington Business Journal, The Washington Post, and is a CNBC guest contributor, as well as a speaker at events hosted by the Washington Board of Trade and SolidWorks.

Go beyond the basics in this advanced-level Webinar that provides in-depth information about getting the most from your webinar delivery initiatives.

Most everyone has attended or delivered at least one webinar in their career. This webinar is for those already using webinars but are either spread too thin to get the maximum ROI from their leads or are looking for advanced techniques and low cost alternatives to delivering professional and timely webinars without having to utilize additional in-house resources and staff.

In this 45 minute webinar, learn how to get the most from your webinars, including:
Effectively using social networks to create a buzz about your programs to deliver more registrants and interact in real-time with participants

Unique ways to qualify the audience before, during and after the webinar (without them knowing)

The most effective methods of following-up with registrants and tips to create an engaging course of action

Tips on using outside vendors to do most of the work and make you look like a hero
All attendees will receive a FREE “Webinar Resource Kit” with examples of polling questions, email invitations, follow-up emails and free webinar promotion sites.

About the Presenter:
Don Cameron, marketing strategist and founder of Interactive Telesis and ConferTel, has helped hundreds of organizations generate non-dues revenue by delivering educational webinars to their members in addition to helping businesses use an educational marketing approach to cost-effectively generate qualified sales leads.

Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now measured in the BILLIONs of dollars spent annually on SEO, SEM, and social media initiatives. All this effort is designed to do one thing: drive potential customers to the company website.

Do you get a rush from follow-up? Or do your knees knock at the thought of following up with prospects and clients?

To take your business to the next level, you have to master this activity. Join Tara Alemany and Rick Schwartz as they share from their combined experience the things you need to know.

Session 1, on March 15, will look at the importance of your mindset, and how it affects your ability to follow-up. Tara and Rick guide you through defining your goals for a successful follow-up plan and shaping your mindset for success. They'll help you overcome your fears of doing the wrong thing so that you actually are doing something!

Session 2, on March 22, will take you through an assessment of your current plan, and help you tweak it as needed to plan for success. Tara and Rick will help you discover those routines that aren't getting you anywhere so that you stop doing them! This frees you up to focus on exercises that will actually get you somewhere.

Session 3, on March 29, gets you going on working your new plan, repeating the process, fine-tuning as you go along, and finally overcoming those fears that paralyzed you in the first place!

Getting a Rush from Follow-up is presented by Power Build Your Biz, a joint venture of Aleweb Social Marketing and Sales Addiction. To learn more about Power Build Your Biz, go to http://powerbuildyourbiz.com. Be sure to check out our fun video!

To register for the entire course, or one or two of these 3 sessions, go to http://www.getyourbigon.com/work-big/getting-a-rush-from-follow-up.